Keeping the Blues Alive Foundation
Launches B.B. King Centennial Sweepstakes Featuring One-of-a-Kind Gibson
Custom “Lucille” Guitar

 
This Is The Last
Week to Donate to Win Guitar Package & Support Music
Education as B.B. King Centennial Tribute Continues

 

 

The Keeping the Blues Alive Foundation has announced a
special fundraising sweepstakes honoring the life and legacy of B.B.
King, timed to coincide with the release of B.B. King’s Blues Summit 100, the
landmark centennial tribute curated by Joe Bonamassa in partnership with
the B.B. King Estate. ORDER
your copy of  B.B. King’s Blues Summit 100 today. Donate to win this
memorable prize package HERE.
 
At the center of the sweepstakes is an exceptionally rare, one-of-a-kind
Gibson Custom Shop Lucille guitar, inspired by B.B. King’s iconic
instrument and crafted exclusively for this moment. The sweepstakes has
already raised more than $13,000 toward its $25,000 goal, with proceeds
supporting the Foundation’s ongoing work funding music education
programs, instruments, scholarships, and grants for schools across the
United States. To learn more, please visit
KeepingTheBluesAlive.org.
 
Only one Blue Sparkle Lucille Legacy model was ever made, making the
guitar a museum-worthy collector’s piece. The instrument features a “How
Blue Can You Get” Blue Sparkle finish, gold sparkle purfling along the
headstock and body binding, and a polished brass pick guard engraved with
the B.B. King Museum’s official “100 Years of B.B. King” graphic. The
guitar includes a Certificate of Authenticity.
 
“This sweepstakes is about honoring B.B. King in a way that reflects what
he stood for,” said representatives for the Keeping the Blues Alive
Foundation. “B.B. believed deeply in passing the music forward, and this
is a tangible way to celebrate his centennial while directly supporting
the next generation of musicians.”
 
The grand prize package includes:

  • One (1) B.B. King Lucille
    Legacy ES-355 Gibson Custom Guitar with hard case, signed by Joe
    Bonamassa
  • Two premium Joe Bonamassa
    concert tickets with a Meet & Greet voucher
  • B.B. King’s Blues Summit
    100
    double CD and triple
    vinyl package
  • “The King of the Blues”
    100 Years commemorative pin

The total prize package value is $13,804.

 

 

A $25 donation earns 15 entries, with no limit on the
number of entries per participant. No purchase or donation is required to
enter, and free entry options are available through the official rules.
 
The sweepstakes runs through February
15, 2026 at 11:59 PM ET

Since its founding, the Keeping the Blues Alive Foundation has funded
more than 800 music education projects, impacting over 136,000 students
nationwide. The Foundation donates weekly to schools in need, providing
instruments, supplies, and resources to sustain music programs that might
otherwise disappear.
 
The sweepstakes serve as both a celebration of B.B. King’s enduring
influence and a continuation of his lifelong commitment to education,
mentorship, and keeping the blues alive for future generations.
 
For full sweepstakes details, official rules, and entry information,
visit the Keeping the Blues Alive Foundation website at KeepingTheBluesAlive.org.
 

For more
information, please contact Jon Bleicher at Prospect PR
[jon@prospectpr.com, 973.330.1711]